May 9, 2012 | AdWords, google, Google Adwords, paid search, pay-per-click, PPC
At Work Media, what we do can be broadly classified as “Internet marketing,” and underneath the Internet marketing umbrella it breaks down into a few more specific areas such as search engine optimization (“SEO”), social media management, and...
Feb 5, 2010 | internet marketing, keywords, paid search, pay-per-click, PPC, search engine marketing, sem
Here is something most people reading this probably don’t know because it doesn’t make a lick of sense: Google treats duplicate keywords as separate if they have different capitalization. For example: PPC ppc These two words would be considered different...
Jan 12, 2010 | ad optimization, ad writing, AdWords, google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing
When you set up your Google AdWords campaigns, you should create multiple ads for each ad group, in order to try and find the ad copy that is most effective. You have two options for how to rotate your ads. Google AdWords has a feature called ad optimization, which...
Jan 5, 2010 | internet marketing, keywords, paid search, pay per click management, pay-per-click, PPC, search engine marketing
There is a client we have worked with for a long time who has a Google AdWords campaign that has not performed as well for parts of this year as it has in the past. In general, 2009 was somewhat of a difficult year due to increased competition for paid search traffic...
Dec 4, 2008 | internet marketing, law firm internet marketing, law firm marketing, lawyer website marketing, legal marketing, mobile pay per click, PPC, search engine marketing, search engine optimization, SEO
We just finished our latest book, The Law Firm Internet Marketing Book, and have created a new page to buy the book on our law firm Internet marketing web site: http://law-firm-internet-marketing.net/the-law-firm-internet-marketing-book.asp This book is highly...
Nov 21, 2008 | AdWords, automatic matching, google, internet marketing, paid search, pay-per-click, PPC, search engine marketing
Google has a new AdWords feature that is available as a beta trial to certain advertisers. It will probably be rolled out to all users within the next few weeks. The feature is called automatic matching. Automatic matching is intended to help you capture relevant...
