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Chronicling the Development of a Google AdWords Management Application

Jerry Work here. I think I never commented on my daughter. She had surgery last week to fix a kidney reflux problem, which basically caused her urine to flow the wrong way. The surgery went well, although there will probably be some additional future treatment...

Mashups – the Future of Online Application Development

Jerry here. For those of you who had inquired about the status of my daughter, she is doing just fine. The surgery was a success. She is waking up in the middle of the night in quite a bit of pain, but for the most part she is still a happy, healthy baby. I was at...

Using Google's Ad Preview Tool to Verify Your Geographically-Targeted Ads

One technique for fine tuning your Google AdWords campaign is to use Google’s geographic targeting options to only run your ads specific markets. One very good reason for this is if you only do business in certain markets. In this case, you will be wasting money...

Advanced Bid Changes in Google AdWords Editor

In Google AdWords Editor, when you are on the Ad Groups screen/tab, there are two options for making bulk bid changes: Advanced Bid Changes and Advanced Content Bid Changes. They accomplish exactly the same thing for search and content bids, respectively.Clicking one...

Google AdWords Editor: Replace Text & Advanced URL Changes

When working with text ads (in the Text Ads tab) in Google AdWords Editor, at the very bottom of the screen are two very handy functions – Replace Text and Advanced URL Changes.Replace Text does just what it says – it replaces text. It works just like...

Making Use of the Google AdWords Editor Tools Menu

The Google AdWords Editor has a Tools link on the main menu that has four options: Find Duplicate Keywords, Keyword Grouper, Show Ads with Selected Images, and Settings.Find Duplicate Keywords is a very useful function for making sure you are not duplicating keywords...