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Don't Be Fooled by this Old SEO Trick

Here is a trick of the SEO trade: To demonstrate your skill in SEO by achieving a very high search engine ranking for a very low competition keyword. Look, if your site ranks well for a keyword that noone ever uses, have you really accomplished anything? No! My...

The Three Critical Criteria for Judging SEO Keywords

The first step in any Internet marketing campaign is picking the right keywords. Many businesses and law firms make the mistake of choosing keywords to target based on their opinion of what keywords potential customers would use to search for them, rather than basing...

Ping.fm for Updating Social Networking Sites

I’ve begun using an online tool called Ping.fm to manage my social networking activities. I have looked at a number of different such applications, but i really like this one. It has a pretty easy to use interface, and it works with a lot of different...

Better Linking by Going Deep

April 8th and my first blog of the month. Shameful. My excuse is that I have spent a lot more time lately updating my newer blogs, those of the legal marketing variety on a couple of other sites. But really, there should be no excuses. I should just get it done. You...

The Competitive Mindset Online Versus Offline

I’m a big fan of books like Think and Grow Rich and The Science of Getting Rich. I like that mental success stuff. Regardless of how much credence you give to the idea that one’s mind can influence external events, you can’t deny that your chances of...

Sometimes You Just Wanna Be Anonymous

In general, our intention with online marketing is to get as much exposure as possible. However, in the course of doing that, we set ourselves up for failure. How? By being considered overly aggressive by the people who run the sites we depend on to help us spread our...