Sep 19, 2007 | Google Adwords, internet marketing, paid search, pay-per-click, search engine optimization, web marketing, web site marketing, Yahoo Search Marketing
This marks Work Media’s 150th blog post. Whoohoo! To those of you who have been along for the ride, we thank you. If you’re new to Work Media, then welcome. If you don’t know, Work Media is a small Internet marketing firm based in Nashville. The...
Aug 13, 2007 | advertising, internet marketing, marketing, Nashville, paid search, search engine marketing, search engine optimization, SEO
Work Media has opened up shop at our new offices on 2nd Ave. in Nashville. We have a “sister company” now, in Frank/Best International (“FBI”), a successful advertising agency with some very large clients that include Honda Power Equipment and...
May 11, 2007 | blog, blog marketing, Blogging, blogging advice, blogging service, internet marketing, search engine marketing, search engine optimization
Work Media is finishing up our first month of providing blogging services for one of our clients. The experiment has gone well. We blog all the time for our own purposes (we’re up to post number 115 – whoohoo!). But to blog for someone else in a completely...
Apr 27, 2007 | conversion strategy, HTML, internet marketing, scripting, search engine optimization, search marketing, sem, SEO, tracking, web marketing, web site marketing
We have a client for whom we are managing a small pay-per-click campaign. We are trying to implement tracking, with a conversion being defined as the submission of a form on their site. We need to do this to determine what keywords or ad copy results in the best...
Mar 14, 2007 | advertising, internet marketing, pay-per-click, PPC, search engine optimization, SEO, web marketing, web site marketing
A recent article in MediaPost.com titled “Hiring Line: Keep Your People Happy Before Someone Else Does” touched on the fact the new media advertising industry (such as paid search) has zero unemployment and workers are very hard to find and difficult to...
Mar 5, 2007 | CMS, content, content creation, content management system, internet marketing, search engine marketing, search engine optimization, search marketing, SEO, web marketing, web site marketing
I have had a fair amount of experience working on optimizing web sites that were built on top of some kind of sophisticated content management systems (CMS), and my first thought is almost always the same: man, I wish they had contacted me before BEFORE building the...
