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Guide the Search Engine Spiders with Your Own Information Hub

You should consider building a new web site separate from your main site that functions as an information hub for your industry. You can use RSS feeds to dynamically create much of the content for the site, which will save you the effort of trying to manually updating...

Legal Web Site Marketing Resources

We’ve been writing a lot lately about law firm Internet marketing. Here are some interesting articles on that...

Announcing Launch of New Web Site Devoted to Law Firms

We have been working on a new web site, www.law-firm-internet-marketing.net, that is a site devoted to information about using Internet marketing to promote law firm web sites. Law firms spend an incredible amount of money on advertising, including outdated vehicles...

Is Google Saying Links Are Not Important?

Do links still work? Google publishes a Webmaster Guidelines document intended to give web site owners clues as to what they should do to rank well in its search engine. There has been some commotion in the online marketing industry about the removal of some copy that...

Search engine reputation management

We’ve been thinking quite a bit lately about search engine reputation management. This is an emerging trend in the online promotion industry that is going to take on more and more importance in the years to come. Search engine reputation management could be...

Article Spinning Software: The Value in Spinning Content

Today’s featured Squidoo lens is on the subject of banner ads. There are times when advertising on search engine results pages for your industry is just too expensive, in which case you may want to turn to content network advertising. You can run text ads on...