Feb 7, 2007 | internet marketing, keyword research, keywords, search engine optimization, SEO, web marketing, web site marketing
Myriad Search (myriadsearch.com) is an interesting search engine research tool created by the guy who runs seobook.com. It lets you run a search query and generate a list of results that are a combination of rankings in four major search engines: Google, Yahoo, MSN,...
Jan 23, 2007 | brand, Branding, internet marketing, online branding, search engine marketing, search engine optimization, search marketing, sem, SEO
We are currently managing a pay-per-click campaign for a client that is going well in terms of driving traffic to his site, but poorly in terms of conversions. The problem is that our client’s web site does not look as professional as his competitors. This got...
Jan 17, 2007 | internet marketing, keword density, search engine marketing, search marketing, SEO
When engaging in on-site optimization (i.e., changing the code and text of your web page to rank highly in the search engines), one of the primary criteria you should use is “keyword density”.Keyword density is the number of times a keyword or phrase...
Jan 16, 2007 | content, content creation, conversion strategy, internet marketing, search engine marketing, search marketing, sem, SEO, sponsored search, web marketing, web site marketing
You put a lot of work into getting people to your web site – search engine optimization, pay-per-click, content creation – but it doesn’t mean much if you are not able to convert traffic into customers. Following are a few tips for improving your...
Jan 15, 2007 | internet marketing, pay-per-click, PPC, search engine marketing, search engine optimization, search marketing, sem, SEO
A San Fransisco-based company called Eyetools has just released a new report based on eye tracking research involving people performing searches on Google. The URL to read about the research is:http://www.eyetools.com/inpage/research_google_eyetracking_heatmap.htmThe...
Jan 11, 2007 | internet marketing, keyword research, keywords, MSN, MSN Labs, search engine marketing, search engine optimization, search marketing, sem, SEO, sponsored search
We’ve spent the last couple of blog posts discussing the MSN AdCenter Labs beta tools and how you might use them for marketing purposes. Today we are going to finalize that discussion by looking at one more of the tools, the Online Commercial Intention Director....
