Nov 13, 2008 | analytics, google, Google Analytics, internet marketing, Yahoo
Google has added a new feature to Google Analytics that is pretty cool. When you log in now, it will show you a summary of performance data, including the percentage increase or decrease in traffic for the last month, for each site you are tracking. This gives you a...
May 6, 2008 | google, internet marketing, Microsoft, Yahoo
We have been hard at work for weeks now on a couple of projects that are taking way longer than expected to complete…but that’s just life, I guess. We are currently finishing up our newest book, tentatively titled something like “Winning the Pay per...
Feb 20, 2008 | advertising, business advice, internet marketing, marketing, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem, Yahoo
Think before you spend. That is today’s lesson. We’re talking about spending with regard to what you spend on advertising, especially online advertising. We have a large client who inquired about advertising on the front page of Yahoo!. Before we even...
Feb 4, 2008 | google, Google Adwords, internet marketing, Microsoft, Microsoft adCenter, paid search, pay-per-click, PPC, search engine marketing, sem, sponsored search, web marketing, Yahoo, Yahoo Search Marketing
I read over the weekend that Microsoft is trying to buy Yahoo!. They are willing to pay a nice premium over where the stock is at right now (having been beaten down by disappointing earnings), so it would represent a nice profit for Yahoo! stockholders. Will the deal...
Nov 29, 2007 | Facebook, Google Adwords, internet marketing, Yahoo
Just a few nuggets of information for your reading pleasure:In a continuing push to give advertisers more options and control, Google has released a new feature for the AdWords interface that allows advertisers to create a campaign template that can be used to quickly...
May 3, 2007 | internet marketing, paid search, pay-per-click, PPC, search marketing, sem, sponsored search, Yahoo, Yahoo Search Marketing
Okay, after months of researching, writing, scrapping what we just wrote, re-writing, and re-writing some more, we have finally launched our latest book:Yahoo! Search Marketing User’s Handbook & Strategy GuideWe believe this is the first book on the market...
