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Google has been working on some new features of the Blogger blogging platform which are really cool. To try them out, you just need a Blogger account. Then, rather than logging into blogger.com like you normally do, you log into draft.blogger.com. The new features include blog post scheduling, which lets you specify a particular date when a post should go live, and a blog list feature to display information about other blogs you recommend.

The coolest new feature we see is the ability to add Google Gadgets to your blog. This now GREATLY expands how dynamic your blog can be. For instance, I am considering starting a new financial blog. Lucky for me, there are already hundreds of Google Gadgets in the Finance category that can do things like display financial market information or stock tickers. So just like that…bam!…my new blog will be able to display information related to stocks that I talk about in the blog.

There are lots of different categories of gadgets that can be added to a blog. Some more examples include sports gadgets that can do things like feed sports news or photos to your blog, and games that you can add to your blog. Another category of gadgets with a ton of useful potential is Communication. This includes gadgets like Google Talk and Skype, which facilitate communication with your readers and friends. There are currently over 1,300 available gadgets in the Communications category, so you have lots of options to choose from.

Google seems to be working hard to make its blogging platform competitive with other platforms, especially by leveraging Google Gadgets, of which there are many, to add excitement and interactivity to Blogger-hosted blogs. We have recommended Blogger on many occasions and continue to do so. We certainly like the fact that it is owned by Google, so maybe, just maybe, you gain a slight advantage in getting your content indexed for inclusion in Google search results.

If you need some help using your blog for marketing purposes, please contact Work Media at 888-299-4837 or email Info@WorkMedia.net.