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Today’s Squidoo lens is about what to look for in an internet advertising agency.

For a couple of weeks now, we’ve been building Squidoo lenses on a variety of topics. We hope to achieve “Giant Squid” status because that will give us better leverage of Squidoo for marketing purposes. To achieve that, you have to have 50 active lenses that people actually visit. So we’re building lenses on all kinds of topics, not just Internet marketing. Anyway, following are some tips for making the most of your Squidoo lenses that we have gleaned from our own experiences so far and advice we have read from others.

1. Use your keywords in links to your main web site. This is the most basic SEO use of your Squidoo lenses. If you build a good lens, it only makes sense to place a prominent keyword link on the page that links to your site for the SEO boost.

2. Link your Squidoo lenses to each other. Help visitors find their way to your various Squidoo lenses by placing a list of links to those lenses in each one.

3. Spend some time on your lenses. This one seems obvious, but you may be tempted to throw up a bunch of half-constructed lenses. For a Squidoo strategy to work, your lenses really do need to be high quality. Fortunately, using the Squidoo modules, it is very easy to build a lens that updates itself. You just have to take the time to set up the modules properly.

4. Help search engines find your lenses. Link to your lenses in your blog posts or your main web site.

5. Tag your lenses. Do your keyword research (we suggest using Google’s external keyword tool) and use a combination of high traffic and long-tail keywords for your Squidoo lens tags.

Follow these tips and you will be on your way to building a series of strong Squidoo lenses that will help your search engine marketing campaign. If you could use some help with these types of advanced link building strategies, contact Work Media at www.workmedia.net or 888-299-4837.