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Recently, I responded to a question on LinkedIn (or it could have been Yahoo!) where someone had asked the best way to promote a web site if all you had was $100 per month and a few hours of time. I thought it was an interesting question, but one that I felt I had a good answer for.

Based on our experience, here is what I would do with $100 and 2 hours per week:

With the money, purchase some links from a link broker. You should be able to get quite a few links in the area of PR3, which will help your link count.

With the time, I would suggest writing articles. 2 hours per week is enough time to write and distribute at least one article. Over time, links from those articles will really build up. However, to get the greatest distribution possible, I would also highly advise that you use an article distribution service. I suggest articlemarketer.com. However, you will probably need to subtract $10 or $20 from your $100 monthly budget to pay for that.

To make this work, you need to have one or at most two specific keywords in mind for which you want your site to rank. That keyword then needs to be used in your paid links and in at least one link in the article (or the article author box).

There are other factors that affect your rankings, of course – the age of the domain name, the competitiveness of the industry, how well-optimized your site content and code is – but a strategy as described above will make a significant difference, all else being equal.

If you need some help with search engine optimization or pay per click management, contact Work Media at 888-299-4837 or email Info@WorkMedia.net.