Social Marketing – Keep it Interesting

I (Jerry) have been heavy, heavy into article marketing this year. It has become my personal favorite way of increasing link count. However, I am beginning to experience what I believe may be some resistance on the part of Google to rank sites with a large number of links primarily from article-related sites.

You gotta mix it up. In an attempt to do just that, I have also been doing some social bookmarking. But I have to admit, the social bookmarking component has not worked quite as well. The problem there is that for social bookmarking to be really effective, you need lots of other people to bookmark your site BECAUSE THEY REALLY LIKE IT and think others would enjoy it as well. So ultimately, it’s out of your hands.

What can you do about this? It’s simple, really, although also quite complex. You have to create content that is REALLY interesting. Just being a source of useful information is not enough. You need a gimmick. A hook. Something that makes people laugh, or gasp, or something…you need a reaction!

Simply bookmarking your own home page will not do it. Your site needs to be loaded with interesting content. You may not even want the content on your front page if it detracts from your core marketing message. This is only something you’ll use as a hook so that people want to bookmark your site.

I’m not at all slowing down on article marketing. We have seen fantastic results, and it has benefits beyond search rankings, such as direct-click-throughs and credibility. But if you engage in article marketing, you should supplement it with other link building strategies.

If you need some help coming up with interesting ways to build a catalog of links to your site, contact Work Media at 888-299-4837 or email Info@WorkMedia.net.