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Google Search Console: Often Overlooked but Critical to SEO Success

Google Search Console: Often Overlooked but Critical to SEO Success

Google Search Console is the platform Google makes available to provide it information about your website and receive feedback from Google. Information it will provide includes if it is indexing the pages of your site, what search terms people are using to find your...
The Risk in Using Google Dynamic Ad Content…and What to Do About It

The Risk in Using Google Dynamic Ad Content…and What to Do About It

A feature of Google AdWords that I have used often is dynamic ads, whereby the exact search phrase that triggered the ad is used in the ad copy. For example, if one of your keywords is “Atlanta Volvo dealership”, the top title of the ad could be...
The Dumbing Down of Google (and How They’re Screwing the Small Business Man)

The Dumbing Down of Google (and How They’re Screwing the Small Business Man)

One thing Google has continued to do throughout its history is to make its products easier and easier for the common man to use. In theory, this sounds great. Anybody can start up an AdWords advertising campaign and immediately be on an even space with even the...
Google Marketing: A Quick Google Webmaster Primer

Google Marketing: A Quick Google Webmaster Primer

If you have a business website and want to engage in Google marketing, you are going to need to set up a Google Webmaster account. This will give you some control over how Google finds and displays your website, as well as providing some valuable information that can...

Reputation Management: Careful Who You Do Business With (or…Lying with Dogs Will Give You Fleas)

Just a quick story to serve as a warning to those of you considering hiring a reputation management firm…or any other business for that matter. One of our clients is in a business that sells live products. Sometimes these items do not make it across the country...