Jun 20, 2012 | social media, social media management
Our company does a fair amount of work with law firms, and reading an article that one of our clients sent us to post to its website really got me thinking about something. The article was about how insurance companies have started using social media as a way to...
Jun 6, 2012 | google, SEO, social media, social media management
Facebook, Twitter, LinkedIn, Google+, Squidoo, WordPress, Delicious, YouTube…dang! There are a lot of websites you have to deal with if you are trying to promote a website! Social media has been on a tear the last few years, with various marketing experts saying...
May 9, 2012 | AdWords, google, Google Adwords, paid search, pay-per-click, PPC
At Work Media, what we do can be broadly classified as “Internet marketing,” and underneath the Internet marketing umbrella it breaks down into a few more specific areas such as search engine optimization (“SEO”), social media management, and...
Feb 8, 2012 | AdWords, analytics, Google Adwords, paid search, pay-per-click
One thing that mystifies a lot of people who engage in ecommerce using Google AdWords as an online marketing tool is why the conversion data (including revenue) reported by AdWords tends to differ so much from the data shown in their Google Analytics account. We...
Feb 14, 2011 | advertising, AdWords, paid search, pay-per-click
Despite what you hear these days about Facebook domination, search engine marketing is alive and well. Since I’ve got AdWords on my mind, I thought I would take this opportunity to pass along some strategies that might help you be more successful using Google to...
