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Social Media Congruency – Watch What You Say!

Our company does a fair amount of work with law firms, and reading an article that one of our clients sent us to post to its website really got me thinking about something. The article was about how insurance companies have started using social media as a way to...

Improving Search Engine Rankings with Google+

Facebook, Twitter, LinkedIn, Google+, Squidoo, WordPress, Delicious, YouTube…dang! There are a lot of websites you have to deal with if you are trying to promote a website! Social media has been on a tear the last few years, with various marketing experts saying...

The Latest and Greatest: Getting Started with Pinterest

If you do Facebook, or keep up at all with what is going on with the world of social media, you probably know about Pinterest. Right now, it is the hottest thing going. Pinterest lets you set up virtual boards on which you pin images you collect by visiting Web pages,...

Getting Started with Facebook Contests

Have a contest is a great way to spread your brand on Facebook. However, it’s not as simple as just announcing that anyone who likes your business gets entered into a drawing. Facebook has a very strict set of rules about how contests should be conducted. You don’t...

How the Little Guy Can Take on Expedia

Work Media has been doing some business with a company in the destination lodging industry and they have, like everyone else in the industry, an interesting and difficult problem that I think is probably going to be more prevalent across other industries over time...