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Internet Marketing: A Quick Primer on Keyword Density

When engaging in on-site optimization (i.e., changing the code and text of your web page to rank highly in the search engines), one of the primary criteria you should use is “keyword density”.Keyword density is the number of times a keyword or phrase...

Internet Marketing: Conversion Strategies for Turning Visitors into Customers

You put a lot of work into getting people to your web site – search engine optimization, pay-per-click, content creation – but it doesn’t mean much if you are not able to convert traffic into customers. Following are a few tips for improving your...

Internet Marketing: Eye Tracking Research Reveals the Most Valuable Search Engine Real Estate

A San Fransisco-based company called Eyetools has just released a new report based on eye tracking research involving people performing searches on Google. The URL to read about the research is:http://www.eyetools.com/inpage/research_google_eyetracking_heatmap.htmThe...

Internet Marketing Weapons: A Look at MSN Labs Tools – Part 3

We’ve spent the last couple of blog posts discussing the MSN AdCenter Labs beta tools and how you might use them for marketing purposes. Today we are going to finalize that discussion by looking at one more of the tools, the Online Commercial Intention Director....

Internet Marketing Weapons: A Look at MSN Labs Tools – Part 2

Yesterday we began our discussion of MSN AdCenter Labs beta tools for Internet marketing purposes. Today we continue that discussion by looking at a couple more of the tools, the Keyword Forecast tool and Demographics Prediction tool. Here is the URL:...