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Internet Marketing: Time to Get Your 2007 Plan Together

If you’re in business for yourself, you know the importance of having a written business plan of some kind. If you have no written plan, you need to do one, regardless of the size of your business. It doesn’t have to be a complicated, 50 page plan. It can...

Off the Air – On the Net

The Christmas season, while jolly for the family gatherings and children, can be a financial nightmare for service oriented businesses. As retail businesses scramble to get their messages out during the holidays, it drives television ad rates through the roof. Guess...

Take a Day Off: Everybody Have a Merry Christmas

[Jerry:] I’ll be heading down to Memphis Monday morning to spend Christmas day (and a few days afterward) with my wife’s family. I lived in Memphis for several years and still have good friends there, so I enjoy the visit. Although I’m always anxious...

Research Proves That Information-Seeking Consumers Online Are Big Spenders: How to Take Advantage of It

Scarborough Research has released a new research report about the buying habits of online newspaper readers based on data from newspapers in five markets: Sacramento, Houston, Providence, Orlando, and Kansas City. The data proved that online newspaper readers tend to...

Google Website Optimizer: A Powerful New Tool for Improving Your AdWords Performance

Google has always been a step ahead of the other search engines in terms of providing tools to maximize the performance of your pay-per-click campaign. For instance, the Google Adwords interface has allowed for ad split-testing (or “A/B testing”) for quite...