Dec 1, 2008 | internet marketing, online sales, retail sales
Want some proof that your business should be selling online? Here are some interesting online retailer stats reported by Internet Retailer:Third quarter online revenue for New York & Co. increased 82% from the prior year, while in-store sales declined 14%.In the...
Nov 26, 2008 | Uncategorized
Work Media will be closing shop for Thanksgiving, although Chris may be putting in a little time on Friday from his home office. He’ll be checking the office phone periodically if you need us.We hope you and your family have a wonderful Thanksgiving and that you...
Nov 25, 2008 | internet marketing, Link Building, search engine marketing, search engine optimization, SEO
You should consider building a new web site separate from your main site that functions as an information hub for your industry. You can use RSS feeds to dynamically create much of the content for the site, which will save you the effort of trying to manually updating...
Nov 21, 2008 | AdWords, automatic matching, google, internet marketing, paid search, pay-per-click, PPC, search engine marketing
Google has a new AdWords feature that is available as a beta trial to certain advertisers. It will probably be rolled out to all users within the next few weeks. The feature is called automatic matching.Automatic matching is intended to help you capture relevant...
Nov 20, 2008 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing
Google has a couple of new features that you should check out. The first is a new keyword research tool that analyzes a supplied web site URL and seed keyword to show keywords that might be relevant for promoting that site (that are not already being used), along with...
Nov 19, 2008 | internet marketing, marketing, networking
You just can’t beat good old fashioned person-to-person networking for generating business. We had a booth at a recent networking event hosted by the Nashville Chamber of Commerce, and it was fantastic. We talked to lots of people who were very interested in our...
Nov 13, 2008 | analytics, google, Google Analytics, internet marketing, Yahoo
Google has added a new feature to Google Analytics that is pretty cool. When you log in now, it will show you a summary of performance data, including the percentage increase or decrease in traffic for the last month, for each site you are tracking. This gives you a...
Nov 11, 2008 | internet marketing, paid search, pay-per-click, PPC, scientific search engine marketing, sem, targeting
Last night I read an article about American Express. Apparently, it is becoming a bank holding company, which will allow it to take deposits as well as give it access to government rescue programs. Isn’t that nice?They also laid off 7 thousand workers last...
Nov 10, 2008 | American express, credit cards
We normally don’t use this blog for personal rants and things of that nature, but something happened today that has us mad enough to let the world know about it. Apparently, last month, American Express terminated our merchant account, despite the fact that we...
Nov 5, 2008 | Uncategorized
We just noticed a very cool new Google AdWords feature. For advertisers who use Google Checkout, their ads can now expand to show actual products they are selling. We have not investigated yet to see how the feature works (for instance, if this is something you have...
