Nov 19, 2008 | internet marketing, marketing, networking
You just can’t beat good old fashioned person-to-person networking for generating business. We had a booth at a recent networking event hosted by the Nashville Chamber of Commerce, and it was fantastic. We talked to lots of people who were very interested in our...
Nov 13, 2008 | analytics, google, Google Analytics, internet marketing, Yahoo
Google has added a new feature to Google Analytics that is pretty cool. When you log in now, it will show you a summary of performance data, including the percentage increase or decrease in traffic for the last month, for each site you are tracking. This gives you a...
Nov 11, 2008 | internet marketing, paid search, pay-per-click, PPC, scientific search engine marketing, sem, targeting
Last night I read an article about American Express. Apparently, it is becoming a bank holding company, which will allow it to take deposits as well as give it access to government rescue programs. Isn’t that nice?They also laid off 7 thousand workers last...
Nov 10, 2008 | American express, credit cards
We normally don’t use this blog for personal rants and things of that nature, but something happened today that has us mad enough to let the world know about it. Apparently, last month, American Express terminated our merchant account, despite the fact that we...
Nov 5, 2008 | Uncategorized
We just noticed a very cool new Google AdWords feature. For advertisers who use Google Checkout, their ads can now expand to show actual products they are selling. We have not investigated yet to see how the feature works (for instance, if this is something you have...
Nov 3, 2008 | paid search, pay-per-click, PPC, ppc search engine positioning, sponsored search
We have written a new article about PPC search engine marketing positioning that you should check out. This is an area where a lot of beginning pay per click advertisers struggle. To summarize the article: don’t get caught up in trying to position your ad at the...
Oct 31, 2008 | internet marketing, law firm internet marketing, lawyer website marketing, legal marketing, scientific search engine marketing, search engine optimization, SEO
We’ve been writing a lot lately about law firm Internet marketing. Here are some interesting articles on that...
Oct 14, 2008 | book, internet marketing, marketing, publishing
Well, a few weeks ago we launched our first book on Amazon.com, and it has been an interesting experiment. We have not yet set the world on fire with book sales, but it has been a great credibility builder when talking to local prospects, especially when I hand them a...
Oct 9, 2008 | internet marketing, law firm internet marketing, law firm marketing, search engine marketing, search engine optimization, SEO
We have been working on a new web site, www.law-firm-internet-marketing.net, that is a site devoted to information about using Internet marketing to promote law firm web sites. Law firms spend an incredible amount of money on advertising, including outdated vehicles...
Oct 7, 2008 | google, internet marketing, link campaign, linking, paid links, scientific search engine marketing, search engine optimization, SEO
Do links still work? Google publishes a Webmaster Guidelines document intended to give web site owners clues as to what they should do to rank well in its search engine. There has been some commotion in the online marketing industry about the removal of some copy that...
