Nov 3, 2008 | paid search, pay-per-click, PPC, ppc search engine positioning, sponsored search
We have written a new article about PPC search engine marketing positioning that you should check out. This is an area where a lot of beginning pay per click advertisers struggle. To summarize the article: don’t get caught up in trying to position your ad at the...
Oct 31, 2008 | internet marketing, law firm internet marketing, lawyer website marketing, legal marketing, scientific search engine marketing, search engine optimization, SEO
We’ve been writing a lot lately about law firm Internet marketing. Here are some interesting articles on that...
Oct 14, 2008 | book, internet marketing, marketing, publishing
Well, a few weeks ago we launched our first book on Amazon.com, and it has been an interesting experiment. We have not yet set the world on fire with book sales, but it has been a great credibility builder when talking to local prospects, especially when I hand them a...
Oct 9, 2008 | internet marketing, law firm internet marketing, law firm marketing, search engine marketing, search engine optimization, SEO
We have been working on a new web site, www.law-firm-internet-marketing.net, that is a site devoted to information about using Internet marketing to promote law firm web sites. Law firms spend an incredible amount of money on advertising, including outdated vehicles...
Oct 7, 2008 | google, internet marketing, link campaign, linking, paid links, scientific search engine marketing, search engine optimization, SEO
Do links still work? Google publishes a Webmaster Guidelines document intended to give web site owners clues as to what they should do to rank well in its search engine. There has been some commotion in the online marketing industry about the removal of some copy that...
Oct 2, 2008 | Reputation Management, search engine marketing, search engine optimization, search engine reputation management, SEO
We’ve been thinking quite a bit lately about search engine reputation management. This is an emerging trend in the online promotion industry that is going to take on more and more importance in the years to come. Search engine reputation management could be...
Sep 29, 2008 | article marketing, article spinning, content, content creation, content distribution, content spinning, search engine marketing, search engine optimization, SEO
Today’s featured Squidoo lens is on the subject of banner ads. There are times when advertising on search engine results pages for your industry is just too expensive, in which case you may want to turn to content network advertising. You can run text ads on...
Sep 22, 2008 | internet marketing, Microsoft, search engine marketing, search marketing, TV advertising
Today’s Squidoo lens is about keyword research. This lens presents eight effective keyword research strategies, along with various resources, links, videos and more to learn more about this very important topic.Well, Microsoft is certainly trying to fight back...
Sep 18, 2008 | internet marketing, Link Building, linking, linking campaign, search engine marketing, search engine optimization, SEO, squidoo
Today’s Squidoo lens is about what to look for in an internet advertising agency.For a couple of weeks now, we’ve been building Squidoo lenses on a variety of topics. We hope to achieve “Giant Squid” status because that will give us better...
Sep 17, 2008 | internet marketing, Link Building, link campaign, linking, search engine marketing, search engine optimization, SEO
Today’s Squidoo lens is about advertising copywriting. Strong copywriting can make a profound impact on your business performance. The advertising / copywriting Squidoo lens reveals the top five copywriters whose work you should study to learn how to write...
