May 30, 2012 | AdWords, paid search, PPC
Remarketing is not really a new concept, but it is one that most online advertisers still do not take advantage, probably because of confusion about how it works. It is a very simple concept. Remarketing refers to the intentional display of ads to those who have...
May 9, 2012 | AdWords, google, Google Adwords, paid search, pay-per-click, PPC
At Work Media, what we do can be broadly classified as “Internet marketing,” and underneath the Internet marketing umbrella it breaks down into a few more specific areas such as search engine optimization (“SEO”), social media management, and...
Mar 16, 2012 | domain names, TV advertising
Last night I saw a commercial on TV for a child’s toy called Fuzzoodles. It’s basically a set of little fuzzy pipes and pieces that you put together to make crazy looking characters. I’m pretty sure I have actually bought some of these in the past...
Mar 6, 2012 | search engine optimization, SEO
There are many factors that go into how Google or any other search engine will choose to rank your website. If you’ve ever read much about SEO, then you probably already know the importance of optimizing the pages of your website and creating links to your...
Mar 2, 2012 | social media, Social Networking
If you do Facebook, or keep up at all with what is going on with the world of social media, you probably know about Pinterest. Right now, it is the hottest thing going. Pinterest lets you set up virtual boards on which you pin images you collect by visiting Web pages,...
Feb 29, 2012 | search engine optimization, SEO
Experienced search engine marketing companies like us have a pretty well-defined formula for how to do what we do. On-page optimization, link building, local search optimization…whatever it is, we have a good idea of how to do it within the confines of how...
Feb 27, 2012 | Link Building, linking, linking campaign, search engine optimization, SEO
Wiki’s are basically like online encyclopedias that are publicly edited. It’s a collective knowledge tool. You’ve probably heard of the most famous once, Wikipedia. If you can get your business listed in Wikipedia, then that is very, very helpful....
Feb 22, 2012 | article directories, article distribution, article marketing, search engine optimization, SEO
Following are twenty of the top article directories, roughly ranked by recent Alexa ratings. These directories all have a reasonably high PageRank, a low Alexa rating (lower is better), and allow Do Follow links. This is a good list to use for your SEO campaign....
Feb 20, 2012 | keyword research, keywords, SEO
When Work Media is conducting keyword research for one of our SEO clients, we look for keywords that meet three primary criteria: They are highly relevant. This seems obvious, but many business owners tend to stretch the meaning of “relevant.” If you own a...
Feb 16, 2012 | article directories, article distribution, article writing, google, search engine optimization, SEO, social media
It is becoming increasingly more important for you to establish to Google that you are a real person creating legitimate content in order to get more leverage from the content that you create for your search engine marketing. There are a lot of little details for...
