Dec 7, 2016 | google, SEO
If you have a business website and want to engage in Google marketing, you are going to need to set up a Google Webmaster account. This will give you some control over how Google finds and displays your website, as well as providing some valuable information that can...
Nov 29, 2016 | AdWords, landing page, paid search, pay-per-click, PPC
Your PPC advertising landing pages, or destination URLs, for your paid search ads are not the same as the regular pages of your website. You need to think about this strategically. As far as your main website goes, every page should fit into the overall layout of the...
Jul 2, 2013 | Reputation Management, SEO
Just a quick story to serve as a warning to those of you considering hiring a reputation management firm…or any other business for that matter. One of our clients is in a business that sells live products. Sometimes these items do not make it across the country...
Jun 20, 2012 | social media, social media management
Our company does a fair amount of work with law firms, and reading an article that one of our clients sent us to post to its website really got me thinking about something. The article was about how insurance companies have started using social media as a way to...
Jun 6, 2012 | google, SEO, social media, social media management
Facebook, Twitter, LinkedIn, Google+, Squidoo, WordPress, Delicious, YouTube…dang! There are a lot of websites you have to deal with if you are trying to promote a website! Social media has been on a tear the last few years, with various marketing experts saying...
May 30, 2012 | AdWords, paid search, PPC
Remarketing is not really a new concept, but it is one that most online advertisers still do not take advantage, probably because of confusion about how it works. It is a very simple concept. Remarketing refers to the intentional display of ads to those who have...
May 9, 2012 | AdWords, google, Google Adwords, paid search, pay-per-click, PPC
At Work Media, what we do can be broadly classified as “Internet marketing,” and underneath the Internet marketing umbrella it breaks down into a few more specific areas such as search engine optimization (“SEO”), social media management, and...
Mar 16, 2012 | domain names, TV advertising
Last night I saw a commercial on TV for a child’s toy called Fuzzoodles. It’s basically a set of little fuzzy pipes and pieces that you put together to make crazy looking characters. I’m pretty sure I have actually bought some of these in the past...
Mar 6, 2012 | search engine optimization, SEO
There are many factors that go into how Google or any other search engine will choose to rank your website. If you’ve ever read much about SEO, then you probably already know the importance of optimizing the pages of your website and creating links to your...
Mar 2, 2012 | social media, Social Networking
If you do Facebook, or keep up at all with what is going on with the world of social media, you probably know about Pinterest. Right now, it is the hottest thing going. Pinterest lets you set up virtual boards on which you pin images you collect by visiting Web pages,...
