Mar 13, 2018 | Facebook, social media, social media management
Most business owners really don’t know the proper way to use Facebook for business purposes. And it’s no wonder – Facebook really does not make it very intuitive, and the change how things work all the time. So I am going to show you how to do it as...
Jan 4, 2018 | article writing, business advice, content creation, Facebook, Google Adwords, internet marketing, local search marketing, marketing, search engine optimization, SEO
Now that we have gotten through the holiday season and the new year has begun in earnest, it is time for you, Mr. Small Town Business Owner, to get serious about using the Internet to promote your business. Print advertising is pretty much dead. Radio likely...
Nov 6, 2017 | internet marketing, local search marketing, local SEO, search marketing, SEO
We’ve just released our newest book, Small Town Internet Marketing! Topics covered in this book include: Search engine optimization. Paid search marketing (including Google AdWords) Social media (FaceBook, Google+ and more) Email marketing Website design Local...
Apr 28, 2017 | google, internet marketing, mobile web design
Your website must be mobile friendly. This is not an option. It is a necessity. If I have to scroll to the side to read your website on my phone, you have a problem. If it takes forever for your website to load on my phone, you have a problem. If I have to squint to...
Dec 15, 2016 | internet marketing, PPC, search engine optimization, SEO
It amazes me how many small (or even large!) companies these days do so poorly managing their Internet marketing. It’s about to be 2017. There is no excuse for not using the Internet to build your business, especially if you spend money on other forms of...
Dec 7, 2016 | google, SEO
If you have a business website and want to engage in Google marketing, you are going to need to set up a Google Webmaster account. This will give you some control over how Google finds and displays your website, as well as providing some valuable information that can...
Nov 29, 2016 | AdWords, landing page, paid search, pay-per-click, PPC
Your PPC advertising landing pages, or destination URLs, for your paid search ads are not the same as the regular pages of your website. You need to think about this strategically. As far as your main website goes, every page should fit into the overall layout of the...
Jul 2, 2013 | Reputation Management, SEO
Just a quick story to serve as a warning to those of you considering hiring a reputation management firm…or any other business for that matter. One of our clients is in a business that sells live products. Sometimes these items do not make it across the country...
Jun 20, 2012 | social media, social media management
Our company does a fair amount of work with law firms, and reading an article that one of our clients sent us to post to its website really got me thinking about something. The article was about how insurance companies have started using social media as a way to...
Jun 6, 2012 | google, SEO, social media, social media management
Facebook, Twitter, LinkedIn, Google+, Squidoo, WordPress, Delicious, YouTube…dang! There are a lot of websites you have to deal with if you are trying to promote a website! Social media has been on a tear the last few years, with various marketing experts saying...
