Mar 28, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
Knowing what hours of the day your pay-per-click ads are running and when in the day you are generating the most clicks is very useful information to know. For instance, it may be the case that your ads are not running at all part of the day because your budget is...
Mar 12, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Today we’re going to give a quick lesson on how to set up keyword tracking with your destination URL’s in your Google AdWords campaign. In Google, as in all the search engines, you want to try and use a separate URL for every keyword in your campaign, so...
Feb 5, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web marketing, web site marketing
You already know about pay-per-click. If not, you haven’t been paying attention. Give us a call.But did you know that Google has an alternate ad distribution method called “site-targeted”? This is different than using the content network. Standard...
Jan 29, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, sponsored search, Yahoo, Yahoo Search, Yahoo Search Marketing
An “API” is an Application Programming Interface that allows you to hook into another computer system to exchange information with it. For example, Google and Yahoo both have search API’s that allow you to extract search data from their systems for...
Jan 2, 2007 | google, internet marketing, search engine marketing, search engine optimization, sem, SEO, sponsored search, web marketing, web site marketing, Yahoo Search, Yahoo Search Marketing
For our first post of 2007, we thought we would step back for a moment and talk about the differences between Search Engine Optimization and Search Engine Marketing, and which is best to concentrate on.Search Engine Optimization, or SEO, is the process of optimizing...
Dec 21, 2006 | google, Google Adwords, internet marketing, pay-per-click, PPC, search engine marketing, Website Optimizer, Yahoo Search Marketing
Google has always been a step ahead of the other search engines in terms of providing tools to maximize the performance of your pay-per-click campaign. For instance, the Google Adwords interface has allowed for ad split-testing (or “A/B testing”) for quite...
