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Better Linking by Going Deep

April 8th and my first blog of the month. Shameful. My excuse is that I have spent a lot more time lately updating my newer blogs, those of the legal marketing variety on a couple of other sites. But really, there should be no excuses. I should just get it done. You...

Twitter: Don't Bore Your Prospects

Today I begin Twittering with renewed enthusiasm. Last night I even updated my profile and image. I’ve got a yellow post it note stuck to the side of my monitor to remind me to update Twitter. If you don’t update, then the whole exercise is pointless.Are...

The Print on Demand Hierarchy

My company has two books in print on Amazon.com and a third one being written. The books are self-published via Amazon’s print on demand (POD) service, CreateSpace. It’s a great service that is very easy to use. In a way, it’s sort-of a starter...

Business Lesson from the Desk of Jerry Work: Slow the Game Down

The condition of having wealth can’t compare to the knowledge and power gained from the process of creating that wealth. It’s not even close.In sports, top athletes talk about slowing the game down; letting the game come to them. It’s much the same...

How to Use Trend Hopping with Print on Demand to Sell More Stuff Online

We have made heavy use of print on demand, or POD, as a credibility builder. POD allows anyone to be an author and publisher. It doesn’t matter how obscure the material or how small the audience. Today I want to explore a concept that we call “trend...

The Lane Kiffin Approach to Marketing

A recent response to one of my blog posts got me thinking about the concept of notoriety. Does my company push the envelope with regard to Internet marketing strategies? Hell yes! But we normally end up backing up somewhat until we find the middle ground – that...