Jan 5, 2010 | internet marketing, keywords, paid search, pay per click management, pay-per-click, PPC, search engine marketing
There is a client we have worked with for a long time who has a Google AdWords campaign that has not performed as well for parts of this year as it has in the past. In general, 2009 was somewhat of a difficult year due to increased competition for paid search traffic...
Jul 3, 2008 | google, Google Adwords, internet marketing, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem
Quick Tip: For the first couple of weeks after launching a new AdWords campaign, watch your keywords every day to make sure they are still online.It’s easy to feel like you’ve accomplished something after setting up an AdWords campaign and beginning the...
May 22, 2008 | advertising, paid search, pay per click firm, pay per click management, pay-per-click, PPC, search engine marketing, sem, SEO, web site marketing
These days, anyone can set up a paid search account and call himself a pay per click expert. But there is a big difference between knowing how to set up an account and knowing how to maximize the profitability of that account. Before you hire anyone to manage your pay...
May 16, 2008 | internet marketing, pay per click management, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
You have to have patience when running a paid search campaign. Here is a real world example, from our own Google AdWords campaign. We are running a promotion right now whereby we are doing free optimization analyses. We’re using AdWords ads, targeted to our...
Apr 14, 2008 | bid management, Kelly formula, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem
Today we’re going deep. We’re going to examine a mathematical equation created years ago by a guy named J. L. Kelly. Kelly was a brilliant man who devised a formula that is so rudimentary, yet so critical, it is the foundation for many systems in the world...
