Aug 24, 2007 | AdWords Editor, google, Google Adwords, paid search, pay-per-click, PPC, reporting, search engine marketing, sponsored search, web site marketing
Performance statistics for your Google campaign can be obtained directly from the AdWords Editor interface. To turn on statistics, click the Data button on the main menu, then Stats, then one of the pre-selected date ranges or the Create Custom Date Range button to...
Aug 23, 2007 | AdWords Editor, google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
AdWords Editor is a client-side program released by Google to allow for off-line AdWords account management. “Client-side” means that the program is installed and runs on your hard drive, rather than from a web site. The advantage of the program is that it...
Aug 22, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search marketing, sponsored search, web site marketing
Today we’re going to start a new series of blog posts – the Google Power Users Series. We’re going to be focusing on strategies and techniques to get the most work done in the least of amount of time, while maximizing your campaign performance. So...
Jul 23, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search marketing, search query performance, web site marketing
There is a fine line between running ads for enough keywords in your paid search account to generate sufficient traffic and running so many that you generate junk traffic. Unless you only use exact match (or the equivalent). But there are so many variations of...
Jul 19, 2007 | google, Google Adwords, Google Analytics, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sponsored search, web marketing
There seem to be some technical issues going on at Google related to reporting. We have one client who is unable to change the range of data reported in his control panel. To see a specific range of data, he has to go through the full process of creating a report....
Jul 13, 2007 | google, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search
Well, we’ve done it – we went a whole month between blog posts. I am definitely not proud of that fact. Hey, business is good, but that’s no excuse to let our blog die. So let’s try this again.One problem we’ve had with Google up to this...
