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Focus

I wanted to take a few minutes today and discuss something that is CRITICAL to success in the world of search engine optimization: FOCUS. Focus is a requirement for success in anything in life, and search marketing is certainly no different. If you want your website...

Getting Started with Spanish SEO

The market for your products or services among those who speak Spanish is potentially massive. And chances are very good that you are completely missing out on that market. This is somewhat of a complex subject, but I am going to give you a bare-bones strategy for...

Google Search Options You Should Try Out

There are many things about Google that I dislike. I dislike many of the things about the Google AdWords program, such as the change recently preventing advertisers from split-testing different domain names in their ads within an ad group. I dislike the way Google...

Blog Comment Linking: Good or Bad?

Recently, in its Google Webmaster blog (http://googlewebmastercentral.blogspot.com), Google posted about spam links in blog comments, and how using these links will damage your positioning. This is a strategy that Work Media sometimes employs, so we wanted to address...

Google Shakeup: Just Stick to the Basics

Google has been doing some things lately with its index that have caused quite a bit of shuffling of rankings. However, what we are finding is that, in general, in a few days things get restored to something like what they were before. So if you have high rankings...

Don't Be Fooled by this Old SEO Trick

Here is a trick of the SEO trade: To demonstrate your skill in SEO by achieving a very high search engine ranking for a very low competition keyword. Look, if your site ranks well for a keyword that noone ever uses, have you really accomplished anything? No! My...