Oct 8, 2007 | api, application development, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web site marketing
Today we will continue with our series of posts chronicling the development of our proprietary Google AdWords management application.One thing that’s a little unwieldy about using the Google AdWords API via its various Web Services is that every time a Web...
Oct 3, 2007 | api, application development, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web marketing, web site marketing
Jerry Work here. I think I never commented on my daughter. She had surgery last week to fix a kidney reflux problem, which basically caused her urine to flow the wrong way. The surgery went well, although there will probably be some additional future treatment...
Sep 13, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, web marketing, web site marketing
One technique for fine tuning your Google AdWords campaign is to use Google’s geographic targeting options to only run your ads specific markets. One very good reason for this is if you only do business in certain markets. In this case, you will be wasting money...
Sep 12, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web marketing, web site marketing
In Google AdWords Editor, when you are on the Ad Groups screen/tab, there are two options for making bulk bid changes: Advanced Bid Changes and Advanced Content Bid Changes. They accomplish exactly the same thing for search and content bids, respectively.Clicking one...
Sep 10, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web marketing, web site marketing
When working with text ads (in the Text Ads tab) in Google AdWords Editor, at the very bottom of the screen are two very handy functions – Replace Text and Advanced URL Changes.Replace Text does just what it says – it replaces text. It works just like...
Sep 7, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
The Google AdWords Editor has a Tools link on the main menu that has four options: Find Duplicate Keywords, Keyword Grouper, Show Ads with Selected Images, and Settings.Find Duplicate Keywords is a very useful function for making sure you are not duplicating keywords...
