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Google AdWords Editor: Importing and Exporting Data

Google AdWords Editor lets you export AdWords account data in several different formats – as a CSV file, as an AdWords Editor archive file, as an AdWords Editor sharing file, and as an HTML file. File exporting options are available via the File link on the main...

A Walkthrough of the Google AdWords Editor Tabs

We thought we would step back a moment in this blog post and discuss each of the tabbed sections on the right-hand side of the Google AdWords interface.The right-hand side of the Google AdWords Editor is divided into eight different screens, with tabs at the top to...

Creating Draft Campaigns in Google AdWords Editor

Google AdWords Editor lets you create draft accounts, which are accounts that do not get uploaded when you click the button to post selected changes. The reasons you would want to set up a draft account are numerous, including:You want to build out a new campaign and...

Creating Site-Targeted Campaigns with Google AdWords Editor

Continuing with our Google Power Users series focusing on the Google AdWords Editor…Google AdWords Editor can be used to quickly set up site-targeted campaigns. To do so, follow these steps:1. Right-click on the account name in the left-hand menu.2. Click...

Google Campaign Management: an Introduction to AdWords Editor

AdWords Editor is a client-side program released by Google to allow for off-line AdWords account management. “Client-side” means that the program is installed and runs on your hard drive, rather than from a web site. The advantage of the program is that it...

Splitting Up Your Search and Content Campaigns for Maximum ROI

Today we’re going to start a new series of blog posts – the Google Power Users Series. We’re going to be focusing on strategies and techniques to get the most work done in the least of amount of time, while maximizing your campaign performance. So...