Jan 23, 2007 | brand, Branding, internet marketing, online branding, search engine marketing, search engine optimization, search marketing, sem, SEO
We are currently managing a pay-per-click campaign for a client that is going well in terms of driving traffic to his site, but poorly in terms of conversions. The problem is that our client’s web site does not look as professional as his competitors. This got...
Jan 16, 2007 | content, content creation, conversion strategy, internet marketing, search engine marketing, search marketing, sem, SEO, sponsored search, web marketing, web site marketing
You put a lot of work into getting people to your web site – search engine optimization, pay-per-click, content creation – but it doesn’t mean much if you are not able to convert traffic into customers. Following are a few tips for improving your...
Jan 15, 2007 | internet marketing, pay-per-click, PPC, search engine marketing, search engine optimization, search marketing, sem, SEO
A San Fransisco-based company called Eyetools has just released a new report based on eye tracking research involving people performing searches on Google. The URL to read about the research is:http://www.eyetools.com/inpage/research_google_eyetracking_heatmap.htmThe...
Jan 11, 2007 | internet marketing, keyword research, keywords, MSN, MSN Labs, search engine marketing, search engine optimization, search marketing, sem, SEO, sponsored search
We’ve spent the last couple of blog posts discussing the MSN AdCenter Labs beta tools and how you might use them for marketing purposes. Today we are going to finalize that discussion by looking at one more of the tools, the Online Commercial Intention Director....
Jan 10, 2007 | internet marketing, keyword research, marketing, MSN, MSN Labs, search engine marketing, search engine optimization, search marketing, sem, SEO, web marketing, web site marketing
Yesterday we began our discussion of MSN AdCenter Labs beta tools for Internet marketing purposes. Today we continue that discussion by looking at a couple more of the tools, the Keyword Forecast tool and Demographics Prediction tool. Here is the URL:...
Jan 9, 2007 | internet marketing, keyword research, marketing, MSN, MSN Labs, search engine marketing, search engine optimization, search marketing, sem, SEO, web marketing, web site marketing
As an aggressive Internet marketer, you need to use every tool at your disposal that might give you an edge on your competition. One such set of tools that my brother and I (this is Jerry) have been looking into is Microsoft AdCenter Labs. Here is the...
