Sep 21, 2007 | analytics, click map, heat map, internet marketing, SEO
Heat map analysis is coming of age as a tool in the Internet marketer’s toolkit. Heat map analysis creates a visual display of mouse movement or click activity over a web page. The idea is that where the mouse moves to, human eyes are following. Where the mouse...
Aug 13, 2007 | advertising, internet marketing, marketing, Nashville, paid search, search engine marketing, search engine optimization, SEO
Work Media has opened up shop at our new offices on 2nd Ave. in Nashville. We have a “sister company” now, in Frank/Best International (“FBI”), a successful advertising agency with some very large clients that include Honda Power Equipment and...
May 30, 2007 | internet marketing, paid search, pay-per-click, PPC, search marketing, sem, SEO, sponsored search
Well, I knew it would happen sooner or later. We’ve finally gotten so busy that publishing our blog has slipped way down our list of priorities as we do everything we can to keep our clients happy and our business growing. We apologize for the lack of new posts...
Apr 27, 2007 | conversion strategy, HTML, internet marketing, scripting, search engine optimization, search marketing, sem, SEO, tracking, web marketing, web site marketing
We have a client for whom we are managing a small pay-per-click campaign. We are trying to implement tracking, with a conversion being defined as the submission of a form on their site. We need to do this to determine what keywords or ad copy results in the best...
Mar 14, 2007 | advertising, internet marketing, pay-per-click, PPC, search engine optimization, SEO, web marketing, web site marketing
A recent article in MediaPost.com titled “Hiring Line: Keep Your People Happy Before Someone Else Does” touched on the fact the new media advertising industry (such as paid search) has zero unemployment and workers are very hard to find and difficult to...
Mar 5, 2007 | CMS, content, content creation, content management system, internet marketing, search engine marketing, search engine optimization, search marketing, SEO, web marketing, web site marketing
I have had a fair amount of experience working on optimizing web sites that were built on top of some kind of sophisticated content management systems (CMS), and my first thought is almost always the same: man, I wish they had contacted me before BEFORE building the...
