Jan 30, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine marketing, sponsored search, Yahoo, Yahoo Search, Yahoo Search Marketing
We have been spending a fair amount of time lately exploring the new Yahoo Search Marketing interface, and we’ve come upon one new feature that we are very excited about. It’s the Alternate Text option for your keywords. This option lets you place a...
Jan 29, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, sponsored search, Yahoo, Yahoo Search, Yahoo Search Marketing
An “API” is an Application Programming Interface that allows you to hook into another computer system to exchange information with it. For example, Google and Yahoo both have search API’s that allow you to extract search data from their systems for...
Jan 26, 2007 | Google Adwords, internet marketing, paid search, pay-per-click, PPC, sponsored search, Yahoo Search, Yahoo Search Marketing
Yesterday we began our discussion of the dual disciplines of successful Pay-Per-Click (PPC) marketing with an explanation of the mathematician side. Today we continue that discussion by looking at the artist side – the part of the process that involves creative...
Jan 25, 2007 | Google Adwords, internet marketing, pay-per-click, PPC, search engine marketing, sponsored search, web marketing, web site marketing, Yahoo Search, Yahoo Search Marketing
Pay-Per-Click, or Sponsored Search, marketing is an interesting field because of the duality of skills necessary to be successful in it. On one hand, you have to understand the numbers – you have to know what a customer is worth to you, how many visitors to your...
Jan 22, 2007 | Google Adwords, internet marketing, MSN, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web site marketing, Yahoo Search, Yahoo Search Marketing
When setting up keywords for our PPC campaigns, it is generally a better strategy to set up keywords and ads with as much granularity as possible – in other words, use lots of ads for small sets of related keywords, rather than have a single ad running for lots...
Jan 16, 2007 | content, content creation, conversion strategy, internet marketing, search engine marketing, search marketing, sem, SEO, sponsored search, web marketing, web site marketing
You put a lot of work into getting people to your web site – search engine optimization, pay-per-click, content creation – but it doesn’t mean much if you are not able to convert traffic into customers. Following are a few tips for improving your...
