Jan 2, 2007 | google, internet marketing, search engine marketing, search engine optimization, sem, SEO, sponsored search, web marketing, web site marketing, Yahoo Search, Yahoo Search Marketing
For our first post of 2007, we thought we would step back for a moment and talk about the differences between Search Engine Optimization and Search Engine Marketing, and which is best to concentrate on.Search Engine Optimization, or SEO, is the process of optimizing...
Dec 29, 2006 | blog, blog marketing, Blogging, business plan, business planning, internet marketing, search engine marketing, web marketing
If you’re in business for yourself, you know the importance of having a written business plan of some kind. If you have no written plan, you need to do one, regardless of the size of your business. It doesn’t have to be a complicated, 50 page plan. It can...
Dec 11, 2006 | internet marketing, internet marketing podcast, podcast, podcasting, search engine marketing, search engine optimization, SEO, web marketing
I’ ve been listening to a lot of Internet marketing podcasts lately. The people who are creating all those marketing information products (many of whom are the ones doing the podcasting) have some good ideas. And they’re a lot more on the cutting edge than...
Dec 10, 2006 | content, content creation, internet marketing, online pr, online press releases, online publicity, pr, Publicity, web marketing
Unlike the real world, where doing press releases is a slow, laborious process, in the on-line world, sending a single press release can result in extremely wide distribution and almost immediate feedback. The first key is to use a press release distribution service...
Dec 1, 2006 | blog, blog marketing, Blogging, blogging advice, internet marketing, search engine marketing, web marketing
If you only approach blogging from the perspective that you are going to post blogs and hope people read them, you are missing half of the equation. There is a community of bloggers engaged in discussion about your industry. Be a part of their discussion. Search out...
Nov 30, 2006 | blog marketing, Blogging, internet marketing, marketing, search engine marketing, web marketing
If you publish a regular blog, you should take the steps to make sure that those searching for blog posts in sites like technorati.com can find your blog. So you want to do three things:Use keywords that someone might use to search for your site in the title and body...
