Mar 3, 2008 | internet marketing, link research, linking, linking campaign, search engine optimization, search engine rankings, SEO, web site marketing, Yahoo Search
An excellent source of links to your web site are the sites that already link to your highest-ranked competitors. Do you want to really get in-depth in researching what web sites link to your competitors? Then follow these steps:1. If you don’t have the Firefox...
Mar 19, 2007 | affiliate, affiliate program, internet marketing, Yahoo, Yahoo Search, Yahoo Search Marketing
This blog has become a place where we can discuss things related to projects we are working on, sort-of spilling our experiences onto paper (or screen, more correctly). It’s a chance to learn and educate at the same time. We have written a couple of Internet...
Mar 13, 2007 | internet marketing, keyword research, keywords, paid search, pay-per-click, search engine marketing, search marketing, sem, Yahoo, Yahoo Search, Yahoo Search Marketing
Keywords are the lifeblood of your pay-per-click marketing campaigns. If you don’t have a strong list of keywords, then you are going to lose quality traffic. Don’t just rely on the keyword tools within the search engines for your keyword research. Here...
Mar 8, 2007 | internet marketing, paid search, pay-per-click, search engine marketing, search marketing, sem, Yahoo, Yahoo Search, Yahoo Search Marketing
Today we’re going to give a quick tutorial on using Yahoo Search Marketing’s Find Keywords tool. It’s a pretty slick little tool that allows for a good bit of tweaking. What’s good about specifically using Yahoo’s keyword tool rather an...
Feb 26, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, Yahoo, Yahoo Search, Yahoo Search Marketing
Yahoo has gotten overly strict in its attempt to only allow relevant sponsored search ads. We are finding that a lot of terms that are not directly related to the specific product or service are being automatically denied. We think this is short-sighted, because it...
Jan 30, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine marketing, sponsored search, Yahoo, Yahoo Search, Yahoo Search Marketing
We have been spending a fair amount of time lately exploring the new Yahoo Search Marketing interface, and we’ve come upon one new feature that we are very excited about. It’s the Alternate Text option for your keywords. This option lets you place a...
