Jan 20, 2020 | google, Google MyBusiness, internet marketing, SEO
Google My Business is the platform that Google makes available to insert your business into local search results. This is advantageous because your business will show up prominently on a map of your town on a search results page. In addition, it provides a sort-of...
Jan 8, 2020 | Link Building, search engine optimization, SEO
Trust Flow is a concept that is important in the area of ranking a website. If you understand it and use it, it will give you a strong competitive advantage and a good chance at ranking well in Google. For a number of years there was a concept very important in the...
Jan 15, 2019 | google, Google Search Console, SEO
If you have a website, then you should have a Google Search Console account (also referred to as a “Google WebMaster” account). Google Search Console gives you a ton of insight into how Google views your site. Among the pieces of information you will learn from Search...
Jan 7, 2019 | Google Ads, paid search, pay-per-click, PPC
Today we are going to talk about broad market/narrow focus versus narrow market/broad focus marketing. In all marketing – especially online marketing – you need to define who you are marketing to. This could include characteristics like where the person lives, how...
Dec 11, 2018 | google, Google Ads, Google Adwords, internet marketing
Google ad performance can be broken out and adjusted based on three major categories of device type: • Computers • Mobile phones • Tablets Google provides performance data for each type of device and allows you to adjust your campaigns to serve more or fewer ads for...
