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Here is a quick tip on using AdWords Editor for setting up separate search and content campaigns.

Google’s AdWords Editor application is not without its bugs. One thing we would really like to be able to quickly do is create a copy of a campaign and then change it from a search campaign to a content campaign. We talked in a previous post about the advantage of splitting your content campaigns from your search campaigns in order to give each its own budget. Ideally, we should be able to make a copy of a campaign in AdWords Editor, make one a search campaign and the other a content campaign, and be done with it.

But it just doesn’t work. At least not as of the time of this writing. The AdWords Editor throws errors when this is done.

But there is a sort-of work around that cuts at least some time out of the process.

What you have to do is create the shell of the content campaign in the AdWords online interface. It can have a single ad group, a single ad and a single keyword. Just enough to get it started. Then open up AdWords Editor and use the Get Recent Changes button to pull down the new campaign.

Once you have the shell of the campaign downloaded into AdWords Editor, you can use the editor’s copy/paste functionality to add the ad groups from the corresponding search campaign. Since you can copy an entire ad group, you will automatically add all of the ads and keywords for each ad group. You will also need to check the settings for the campaign you copied to create the content campaign to make sure it is set for search only; otherwise, you will have duplicate settings.

If you need some help implementing an effective Google AdWords campaign, contact Work Media at 888-299-4837 or email Info@WorkMedia.net.