Mar 24, 2008 | bid management, internet marketing, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem, web site marketing
I’ve been reading a lot lately about trading systems – that is, rules-based strategies for making short-term investments in stocks or other securities. So far, most of my personal stock purchases have been made in more of an “investing” mode,...
Mar 21, 2008 | internet marketing, social bookmarking, social media
For a blogger, I don’t get out much. Most successful bloggers spend all kinds of time reading other blogs, posting, being active in blog communities…and I don’t know how they do it. How the heck do you do that and still get any work done? We still...
Mar 19, 2008 | google, Google Adwords, internet marketing, paid search, pay per click management, pay-per-click, PPC, sponsored search, TV advertising
Here are a couple of items of news from the Google camp that we thought were interesting, and that you should know about.First off, Google now takes the loading time of your landing pages into consideration when determining relevance for AdWords ads. Google requires...
Mar 17, 2008 | internet marketing, paid search, pay per click management, pay-per-click, PPC, roas, roi, search engine marketing, sem
The mark of an exceptional company is the ability to generate ever greater returns on equity. For instance, if your company has $1 million of accounting equity, and you generate $200 thousand in earnings (profit), then your return on equity is 20%. Your goal for next...
Mar 13, 2008 | internet marketing
Here are just a few happenings from around the office. Not that this stuff is particularly interesting to anyone, but I gotta write about something. I’m not feeling particularly creative today.We had a fantastic call today with a company in California that is...
