Dec 17, 2007 | copywriting, internet marketing, local search marketing, search engine marketing, search engine optimization, search marketing
An experience I had this weekend got me thinking about the importance of local Internet marketing.Saturday, I wanted to take my car somewhere to have a new stereo put in. Work Media is based in Nashville, but I live in a little town called Dickson. There is no big...
Dec 14, 2007 | advertising, business advice, business plan, business planning, internet marketing, marketing, marketing plan
We are working on Work Media’s 2008 marketing plan, so I thought that would be a good subject for today’s blog post. I was listening to an audio program at some point in the last year that had a formula for a seven sentence marketing plan. This may be a...
Dec 12, 2007 | Uncategorized
I’ll admit that we have used MSN much less than Google and Yahoo!. It just doesn’t have the keyword inventory of the big two. But we have a client who needed all of the traffic we could get it, as long as it generated traffic at their threshold cost per...
Dec 7, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sem, web site marketing, Yahoo Search Marketing
Earlier this week I was trying to import a Google campaign into Yahoo!. Yahoo! has this tool that is supposed to convert a spreadsheet with Google campaign data into the correct format to work with Yahoo!. Well, that thing seems to be a piece of crap. We ended up...
Dec 6, 2007 | internet marketing, Microsoft, Microsoft adCenter, MSN, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
Like all of the major search engine ad platforms, Microsoft’s AdCenter has some nice features as well as some not-so-nice features. One feature we like is its bulk keyword editing feature. For one of our accounts, We imported a data file that contained both...
