May 2, 2007 | ad networks, advertising, internet marketing, marketing, paid search, pay-per-click, PPC, search marketing, sponsored search, web site marketing
You’ve probably heard that Google has recently purchased Double Click, an ad network management company. Well, in keeping pace, Yahoo! has just announced the purchase of Right Networks, an online ad exchange. Both deals greatly increase the respective...
May 1, 2007 | bid management, google, Google Adwords, internet marketing, paid search, pay-per-click, search engine marketing, search marketing, sem, web site marketing
Traditionally, bidding on clicks in a search engine has been a hit-or-miss proposition. You set the MAXIMUM you are willing to pay for a click, and then your actual click cost usually ends up well below that. To play the game, you have to be willing to bid high to get...
Apr 27, 2007 | conversion strategy, HTML, internet marketing, scripting, search engine optimization, search marketing, sem, SEO, tracking, web marketing, web site marketing
We have a client for whom we are managing a small pay-per-click campaign. We are trying to implement tracking, with a conversion being defined as the submission of a form on their site. We need to do this to determine what keywords or ad copy results in the best...
Apr 26, 2007 | content network, internet marketing, LookSmart, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web site marketing
LookSmart is a lower tier search network that has a pay-per-click advertising model similar to the major search engines. The disadvantage of using LookSmart is that it has only a fraction of the penetration of Google or Yahoo (or even MSN, for that matter). The...
Apr 25, 2007 | internet marketing, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Here are some quick, non-mathematical thoughts regarding your bidding strategy.There is a fair amount of research that indicated that, in general, the higher your ad ranking on a search engine results page, the higher your conversion rate. So there’s one...
Apr 23, 2007 | internet marketing
Jerry Work here again. This weekend we succesfully produced the newest member of our family, Elizabeth Skyler Work, born 6:03PM Friday evening, weighing in at a healthy 7 pounds, 7 ounces, and 20.5 inches. Here is a picture of our family – my wife, Wendi, my...
Apr 19, 2007 | internet marketing
Jerry Work here. These are exciting days around the Work Media headquarters. We have begun a search engine marketing consulting assignment for Bentley Systems, a CAD software company based in Philadelphia that is one of the most respected companies in the industry....
Apr 18, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
While discussing the proper strategy for a new client who is in a brand new market, we realized that paid search would work, but that we would have to go about things a different way. The problem is there is no search traffic of any significance directly related to...
Apr 17, 2007 | advertising, conversion strategy, marketing, search marketing, TV advertising, web marketing
You need to think of all of your marketing efforts as an integrated campaign – TV, radio, print, search, online content networks…it all needs to support one another, and it all needs to be tightly focused on achieving some kind of objective.Now that video...
Apr 13, 2007 | Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing, Yahoo Search Marketing
If you are on a very limited search engine marketing budget, you face two options when it comes to budgeting: either spread your budget out over the whole month (divide your monthly budget by 30) or spend it until it’s gone, regardless if you use up your budget...
