May 14, 2007 | autoresponder, email marketing, GetResponse, internet marketing
Work Media has begun using the services of GetResponse.com, and so far we are highly impressed with the service. We don’t do much product recommending, but we’re going to make an exception. We did our research before signing up with an autoresponder...
May 11, 2007 | blog, blog marketing, Blogging, blogging advice, blogging service, internet marketing, search engine marketing, search engine optimization
Work Media is finishing up our first month of providing blogging services for one of our clients. The experiment has gone well. We blog all the time for our own purposes (we’re up to post number 115 – whoohoo!). But to blog for someone else in a completely...
May 8, 2007 | autoresponder, email marketing, internet marketing
You need to face facts – only a very small percentage of people who visit your web site are going to do business with you initially. You need to get that email address. The approach that Work Media has taken (and that probably many of you have taken) is to use a...
May 7, 2007 | bid management, internet marketing, pay-per-click, PPC, roas, search marketing, sem, sponsored search, web marketing
We have given advice on numerous occasions about using an ROAS (Return on Ad Spend)-based approach in setting your initial bids. In other words, don’t just GUESS what your opening bids should be – use some logic to set a bid that will allow you to make a...
May 3, 2007 | internet marketing, paid search, pay-per-click, PPC, search marketing, sem, sponsored search, Yahoo, Yahoo Search Marketing
Okay, after months of researching, writing, scrapping what we just wrote, re-writing, and re-writing some more, we have finally launched our latest book:Yahoo! Search Marketing User’s Handbook & Strategy GuideWe believe this is the first book on the market...
May 2, 2007 | ad networks, advertising, internet marketing, marketing, paid search, pay-per-click, PPC, search marketing, sponsored search, web site marketing
You’ve probably heard that Google has recently purchased Double Click, an ad network management company. Well, in keeping pace, Yahoo! has just announced the purchase of Right Networks, an online ad exchange. Both deals greatly increase the respective...
May 1, 2007 | bid management, google, Google Adwords, internet marketing, paid search, pay-per-click, search engine marketing, search marketing, sem, web site marketing
Traditionally, bidding on clicks in a search engine has been a hit-or-miss proposition. You set the MAXIMUM you are willing to pay for a click, and then your actual click cost usually ends up well below that. To play the game, you have to be willing to bid high to get...
Apr 27, 2007 | conversion strategy, HTML, internet marketing, scripting, search engine optimization, search marketing, sem, SEO, tracking, web marketing, web site marketing
We have a client for whom we are managing a small pay-per-click campaign. We are trying to implement tracking, with a conversion being defined as the submission of a form on their site. We need to do this to determine what keywords or ad copy results in the best...
Apr 26, 2007 | content network, internet marketing, LookSmart, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web site marketing
LookSmart is a lower tier search network that has a pay-per-click advertising model similar to the major search engines. The disadvantage of using LookSmart is that it has only a fraction of the penetration of Google or Yahoo (or even MSN, for that matter). The...
Apr 25, 2007 | internet marketing, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Here are some quick, non-mathematical thoughts regarding your bidding strategy.There is a fair amount of research that indicated that, in general, the higher your ad ranking on a search engine results page, the higher your conversion rate. So there’s one...
