Feb 5, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web marketing, web site marketing
You already know about pay-per-click. If not, you haven’t been paying attention. Give us a call.But did you know that Google has an alternate ad distribution method called “site-targeted”? This is different than using the content network. Standard...
Feb 2, 2007 | article directories, article distribution, articles, content creation, internet marketing
Today we thought we would talk a little bit about where to distribute articles for Internet marketing purposes. If you’ve read much of our blog, then you know we are huge proponents of article distribution as a way to drive traffic to your web site. The key word...
Jan 31, 2007 | blog, blog marketing, Blogging, blogging advice, internet marketing
It took us a while to really get into blogging. Considering that our blog is not just personal musings on random topics but is instead meant to be an educational resource on the subject of Internet marketing, it took some discipline to get into the habit of thinking...
Jan 30, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine marketing, sponsored search, Yahoo, Yahoo Search, Yahoo Search Marketing
We have been spending a fair amount of time lately exploring the new Yahoo Search Marketing interface, and we’ve come upon one new feature that we are very excited about. It’s the Alternate Text option for your keywords. This option lets you place a...
Jan 29, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, sponsored search, Yahoo, Yahoo Search, Yahoo Search Marketing
An “API” is an Application Programming Interface that allows you to hook into another computer system to exchange information with it. For example, Google and Yahoo both have search API’s that allow you to extract search data from their systems for...
Jan 26, 2007 | Google Adwords, internet marketing, paid search, pay-per-click, PPC, sponsored search, Yahoo Search, Yahoo Search Marketing
Yesterday we began our discussion of the dual disciplines of successful Pay-Per-Click (PPC) marketing with an explanation of the mathematician side. Today we continue that discussion by looking at the artist side – the part of the process that involves creative...
Jan 25, 2007 | Google Adwords, internet marketing, pay-per-click, PPC, search engine marketing, sponsored search, web marketing, web site marketing, Yahoo Search, Yahoo Search Marketing
Pay-Per-Click, or Sponsored Search, marketing is an interesting field because of the duality of skills necessary to be successful in it. On one hand, you have to understand the numbers – you have to know what a customer is worth to you, how many visitors to your...
Jan 23, 2007 | brand, Branding, internet marketing, online branding, search engine marketing, search engine optimization, search marketing, sem, SEO
We are currently managing a pay-per-click campaign for a client that is going well in terms of driving traffic to his site, but poorly in terms of conversions. The problem is that our client’s web site does not look as professional as his competitors. This got...
Jan 22, 2007 | Google Adwords, internet marketing, MSN, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web site marketing, Yahoo Search, Yahoo Search Marketing
When setting up keywords for our PPC campaigns, it is generally a better strategy to set up keywords and ads with as much granularity as possible – in other words, use lots of ads for small sets of related keywords, rather than have a single ad running for lots...
Jan 18, 2007 | blog, blog marketing, Blogging, blogging advice, internet marketing
Man, it is hard coming up with something original to write about almost every single day. With that in mind, we thought today we would just point out a few blogs we have been checking out that we really like:http://www.copyblogger.com/ I think...
