Jan 11, 2008 | internet marketing, keyword research, keywords, Microsoft, Microsoft adCenter, MSN, MSN Labs, paid search, pay-per-click, PPC, search engine marketing, sem, web marketing
Microsoft has released a new tool for use by advertisers on its search engine – adCenter Add-in for Excel 2007. Microsoft describes it as:”…a keyword research and optimization tool that can help you understand keyword popularity and trends, and gain...
Nov 12, 2007 | advertising, blog, blog marketing, Blogging, blogging advice, blogging service, internet marketing, keyword research, keywords
Here are five pieces of advice for your blog (you do blog don’t you?).1. Go deep. Here’s what we mean – unless you’re the kind of writer who is so fascinating that people will hang on your every word no matter what you say – and...
Jun 13, 2007 | internet marketing, keyword research, keywords, pay-per-click, PPC, reporting, search engine marketing, search marketing, search query performance, sem
We are running a large campaign for a software company that sales design-related products. A lot of our time thus far on the project has been devoted to ad group “expansion” (that is, expanding the number of keywords and ads in each ad group). It is a...
Mar 13, 2007 | internet marketing, keyword research, keywords, paid search, pay-per-click, search engine marketing, search marketing, sem, Yahoo, Yahoo Search, Yahoo Search Marketing
Keywords are the lifeblood of your pay-per-click marketing campaigns. If you don’t have a strong list of keywords, then you are going to lose quality traffic. Don’t just rely on the keyword tools within the search engines for your keyword research. Here...
Mar 7, 2007 | blog, blog marketing, Blogging, blogging advice, internet marketing, keyword research, keywords, search engine marketing, search marketing, web marketing, web site marketing
I have a friend who has a vegetarian recipe web site. It’s a blog in which he posts every now and then with a new recipe. He asked for some advice on generating traffic to it. My first piece of advice to him was to make more posts. For a blog to be an effective...
Feb 19, 2007 | internet marketing, keyword research, keywords, Microsoft adCenter, MSN, MSN Labs, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem
We have been doing a lot of pay-per-click campaign management that spans all three major search engines: Google, Yahoo, and MSN. We’ve always done Google, but with the newness of the Yahoo and MSN ad interfaces, it has given us the opportunity to learn some new...
