Oct 29, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine optimization, search marketing, web marketing, web site marketing
My brother/partner and I had a good laugh the other day. We’re based in Nashville, and let’s face it – people around here have their own unique take on the English language. We are working on a new design for the Work Media web site, and Chris...
Oct 18, 2007 | ad writing, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
We are perplexed by how mysterious Google tends to make things. Certainly, the company does everything it can to hide the intricacies of its search algorithms so as to disallow anyone taking advantage of it for artificial gains in search rankings. Fair enough. But...
Oct 16, 2007 | api, application development, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine optimization, search marketing, web site marketing
We’re big on gaining as much Google “shelf space” as possible. In other words, for any particular keyword we are targeting, we want to have a paid search listing on the search results page as well as at least one natural search ranking. We think it...
Oct 11, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, Quality Score, search engine marketing, search marketing, web marketing, web site marketing
We don’t do a whole lot of complaining in this blog. We like to stay on the positive side. But Google is really getting on our nerves with its keyword “Quality Score”. A representative from Google described Quality Score thusly:”Quality Score...
Oct 8, 2007 | api, application development, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web site marketing
Today we will continue with our series of posts chronicling the development of our proprietary Google AdWords management application.One thing that’s a little unwieldy about using the Google AdWords API via its various Web Services is that every time a Web...
Oct 4, 2007 | AdWords Editor, api, application development, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, web site marketing
I had a good day yesterday working on our Google AdWords management application. I started implementing keyword research functionality. I created a .NET user control and class that lets the user perform keyword research, using Google’s keyword data, which is...
