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Seach Engine Optimization: Get the Link Out

We have been thinking a lot about this whole linking thing that is causing such an uproar in the Internet marketing community. If you haven’t heard, Google is supposedly cracking down on paid links and is de-emphasizing the importance of links to a site’s...

Powerful Search Engine Advice Straight from the Source

Matt Cutts is an engineer with Google who has become quite famous within the Internet marketing community for his blog posts that help online marketers better understand how Google works. A recent MediaPost article focusing on tips culled from various Cutts blog posts...

Search Engine Marketing – You Get What You Pay For

Work Media is in business to provide top quality search engine marketing services – both organic and paid – for a fair rate. Unfortunately, our fair rate often seems very high to people we talk to who don’t realize how much work is involved in the...

Fight the Power – Dealing with the Search Engine Ranking Shakeup

Recent search engine updates are causing havoc. They are completely wrecking people’s lives and causing babies to starve in third world countries. They are probably responsible for the draught in the Southeast U.S. as well as the California wildfires.Okay, so we...

Find Ways to Get Content on Your Web Pages

We’re still amazed at the number of times we get contacted about optimizing a BRAND NEW web site that is lousy from an optimization standpoint. Usually the problem is that the site is constructed in such a way that it is very difficult to get any optimized...

Astounding Results with Social Bookmarking

For one of our clients we are currently promoting, we are doing a lot of linking – pretty standard stuff for a search engine optimization campaign. As part of this process, we are doing a fair amount of social bookmarking of our client’s web pages. We...