Sep 2, 2009 | google, internet marketing, keywords, linking, linking campaign, ppc search engine marketing, search engine optimization, SEO
Google has been doing some things lately with its index that have caused quite a bit of shuffling of rankings. However, what we are finding is that, in general, in a few days things get restored to something like what they were before. So if you have high rankings...
Aug 13, 2009 | internet marketing, keywords, search engine marketing, search engine optimization, search marketing, SEO
Here is a trick of the SEO trade: To demonstrate your skill in SEO by achieving a very high search engine ranking for a very low competition keyword. Look, if your site ranks well for a keyword that noone ever uses, have you really accomplished anything? No! My...
Jun 24, 2009 | keyword research, keywords, search engine marketing, search engine optimization, SEO
The first step in any Internet marketing campaign is picking the right keywords. Many businesses and law firms make the mistake of choosing keywords to target based on their opinion of what keywords potential customers would use to search for them, rather than basing...
May 6, 2009 | internet marketing, search engine optimization, SEO, social bookmarking, social media, Social Networking
I have spent a good bit of time the last week using Excel to sketch out a social networking management system. The resulting spreadsheet will be a tool that we will give away for free for use of our readers. And the concept will then be carried forward into an online...
Apr 28, 2009 | internet marketing, online video, SaveVid, search engine optimization, SEO, TubeMogul, video, video distribution, YouTube
Wow, we are really doing a lousy job with this blog this month. For about the last week, a large chunk of any available time at my (Jerry) disposal has been consumed with this law firm linking system we’ve been developing. The code for such a thing is extremely...
Apr 8, 2009 | internet marketing, keyword research, linking, search engine marketing, search engine optimization, SEO
April 8th and my first blog of the month. Shameful. My excuse is that I have spent a lot more time lately updating my newer blogs, those of the legal marketing variety on a couple of other sites. But really, there should be no excuses. I should just get it done. You...
