Sep 12, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web marketing, web site marketing
In Google AdWords Editor, when you are on the Ad Groups screen/tab, there are two options for making bulk bid changes: Advanced Bid Changes and Advanced Content Bid Changes. They accomplish exactly the same thing for search and content bids, respectively.Clicking one...
Sep 10, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web marketing, web site marketing
When working with text ads (in the Text Ads tab) in Google AdWords Editor, at the very bottom of the screen are two very handy functions – Replace Text and Advanced URL Changes.Replace Text does just what it says – it replaces text. It works just like...
Sep 7, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
The Google AdWords Editor has a Tools link on the main menu that has four options: Find Duplicate Keywords, Keyword Grouper, Show Ads with Selected Images, and Settings.Find Duplicate Keywords is a very useful function for making sure you are not duplicating keywords...
Sep 4, 2007 | AdWords Editor, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web site marketing
Google AdWords Editor lets you create draft accounts, which are accounts that do not get uploaded when you click the button to post selected changes. The reasons you would want to set up a draft account are numerous, including:You want to build out a new campaign and...
Aug 29, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
Here is a quick tip on using AdWords Editor for setting up separate search and content campaigns.Google’s AdWords Editor application is not without its bugs. One thing we would really like to be able to quickly do is create a copy of a campaign and then change...
Aug 24, 2007 | AdWords Editor, google, Google Adwords, paid search, pay-per-click, PPC, reporting, search engine marketing, sponsored search, web site marketing
Performance statistics for your Google campaign can be obtained directly from the AdWords Editor interface. To turn on statistics, click the Data button on the main menu, then Stats, then one of the pre-selected date ranges or the Create Custom Date Range button to...
