Mar 26, 2007 | Google Adwords, internet marketing, mobile ads, mobile pay per click, paid search, pay-per-click, PPC, search marketing, web site marketing
Imagine this scenario:You own a construction equipment rental company. A piece of equipment being used by a construction crew somewhere across town breaks down, and they have to find a replacement as quickly as possible. Someone on the crew uses his phone or other...
Mar 22, 2007 | advertising, internet marketing, marketing, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Pay-per-click marketing is a fantastic way to engage in a targeted advertising campaign – this you probably already know. But what most people don’t think about is what a quick and cost-effective testing ground search engine marketing is.For example, if...
Mar 21, 2007 | affiliate, affiliate program, internet marketing, pay-per-action, ppa, search engine marketing, search marketing, sem, web marketing, web site marketing
There is a growing trend in online advertising toward “pay-per-action”. Pay-per-action is a pricing model in which the advertiser pays a specified amount of money for the completion of some action on his web site, such as a sale or newsletter signup. There...
Mar 20, 2007 | analytics, bounce rates, Google Analytics, internet marketing, web site marketing
The bounce rate of a web page is the percentage of visitors to that page who leave your site from that page without visiting any other page on your site. This is a very important piece of information.Most analytics software should report on the bounce rates for the...
Mar 14, 2007 | advertising, internet marketing, pay-per-click, PPC, search engine optimization, SEO, web marketing, web site marketing
A recent article in MediaPost.com titled “Hiring Line: Keep Your People Happy Before Someone Else Does” touched on the fact the new media advertising industry (such as paid search) has zero unemployment and workers are very hard to find and difficult to...
Mar 12, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Today we’re going to give a quick lesson on how to set up keyword tracking with your destination URL’s in your Google AdWords campaign. In Google, as in all the search engines, you want to try and use a separate URL for every keyword in your campaign, so...
