Sep 4, 2007 | AdWords Editor, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web site marketing
Google AdWords Editor lets you create draft accounts, which are accounts that do not get uploaded when you click the button to post selected changes. The reasons you would want to set up a draft account are numerous, including:You want to build out a new campaign and...
Aug 29, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
Here is a quick tip on using AdWords Editor for setting up separate search and content campaigns.Google’s AdWords Editor application is not without its bugs. One thing we would really like to be able to quickly do is create a copy of a campaign and then change...
Aug 28, 2007 | AdWords Editor, google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing, sem, web site marketing
The AdWords Editor makes it very easy to set up new ad groups, ads or keywords based on ones that already exist. This is particularly helpful in two situations: when you require ad groups that are very similar except for some kind of central concept, and when you want...
Aug 24, 2007 | AdWords Editor, google, Google Adwords, paid search, pay-per-click, PPC, reporting, search engine marketing, sponsored search, web site marketing
Performance statistics for your Google campaign can be obtained directly from the AdWords Editor interface. To turn on statistics, click the Data button on the main menu, then Stats, then one of the pre-selected date ranges or the Create Custom Date Range button to...
Aug 23, 2007 | AdWords Editor, google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
AdWords Editor is a client-side program released by Google to allow for off-line AdWords account management. “Client-side” means that the program is installed and runs on your hard drive, rather than from a web site. The advantage of the program is that it...
Aug 22, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search marketing, sponsored search, web site marketing
Today we’re going to start a new series of blog posts – the Google Power Users Series. We’re going to be focusing on strategies and techniques to get the most work done in the least of amount of time, while maximizing your campaign performance. So...
