Jan 22, 2007 | Google Adwords, internet marketing, MSN, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web site marketing, Yahoo Search, Yahoo Search Marketing
When setting up keywords for our PPC campaigns, it is generally a better strategy to set up keywords and ads with as much granularity as possible – in other words, use lots of ads for small sets of related keywords, rather than have a single ad running for lots...
Jan 2, 2007 | google, internet marketing, search engine marketing, search engine optimization, sem, SEO, sponsored search, web marketing, web site marketing, Yahoo Search, Yahoo Search Marketing
For our first post of 2007, we thought we would step back for a moment and talk about the differences between Search Engine Optimization and Search Engine Marketing, and which is best to concentrate on.Search Engine Optimization, or SEO, is the process of optimizing...
Dec 21, 2006 | google, Google Adwords, internet marketing, pay-per-click, PPC, search engine marketing, Website Optimizer, Yahoo Search Marketing
Google has always been a step ahead of the other search engines in terms of providing tools to maximize the performance of your pay-per-click campaign. For instance, the Google Adwords interface has allowed for ad split-testing (or “A/B testing”) for quite...
Dec 2, 2006 | ad writing, copywriting, internet marketing, pay-per-click, PPC, search engine marketing, Yahoo, Yahoo Search, Yahoo Search Marketing
Here is some advice on writing successful pay-per-click ads.You’re probably going to have to write a lot of ads. Even if you only have 100 keywords in your campaign, those ads need to be targeted to the keywords. You can somewhat reduce the workload by using...
Nov 29, 2006 | blog marketing, internet marketing, pay-per-click, PPC, search engine marketing, sponsored search, web marketing, Yahoo, Yahoo Search, Yahoo Search Marketing
I just got an email from Yahoo! explaining a change in the Manage Bids page of the Yahoo! Search Marketing control panel. According to this email, the “Top 5 Max Bids”, “Position”, and “Your Cost” columns are being replaced with...
