Feb 11, 2010 | google, internet marketing, keyword research, research, search, search engine optimization
There are many things about Google that I dislike. I dislike many of the things about the Google AdWords program, such as the change recently preventing advertisers from split-testing different domain names in their ads within an ad group. I dislike the way Google...
Feb 5, 2010 | internet marketing, keywords, paid search, pay-per-click, PPC, search engine marketing, sem
Here is something most people reading this probably don’t know because it doesn’t make a lick of sense: Google treats duplicate keywords as separate if they have different capitalization. For example:PPCppcThese two words would be considered different...
Jan 26, 2010 | article marketing, article writing, articles, blog, Blogging, content, content creation, content distribution, internet marketing
If you’ve read much of our blog (or our articles, books, etc.), then you know that we are HUGE advocates of using content distribution as a primary search engine marketing strategy. It has many benefits: it establishes your credibility as an expert, it gets your...
Jan 22, 2010 | internet marketing, social media
Well, yes, I am still writing 30 minutes every day per my New Year’s challenge to myself. Then where the heck all our your blog updates then (you might ask)? Lately I’ve been devoting all my time to finishing up our next book, titled something like:Be the...
Jan 12, 2010 | ad optimization, ad writing, AdWords, google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing
When you set up your Google AdWords campaigns, you should create multiple ads for each ad group, in order to try and find the ad copy that is most effective. You have two options for how to rotate your ads.Google AdWords has a feature called ad optimization, which...
