Jul 19, 2007 | google, Google Adwords, Google Analytics, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sponsored search, web marketing
There seem to be some technical issues going on at Google related to reporting. We have one client who is unable to change the range of data reported in his control panel. To see a specific range of data, he has to go through the full process of creating a report....
Jul 17, 2007 | Uncategorized
One of the most important rules of paid search marketing is that there must be a strong connection between the search phrase used in the search engine and what is shown on the page when the visitor arrives. In other words, if a person clicks on your search engine ad...
Jul 13, 2007 | google, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search
Well, we’ve done it – we went a whole month between blog posts. I am definitely not proud of that fact. Hey, business is good, but that’s no excuse to let our blog die. So let’s try this again.One problem we’ve had with Google up to this...
Jun 13, 2007 | internet marketing, keyword research, keywords, pay-per-click, PPC, reporting, search engine marketing, search marketing, search query performance, sem
We are running a large campaign for a software company that sales design-related products. A lot of our time thus far on the project has been devoted to ad group “expansion” (that is, expanding the number of keywords and ads in each ad group). It is a...
Jun 6, 2007 | google, Google Adwords, Google radio, Google radio ads, internet marketing, pay-per-click, search marketing, sponsored search
In our last blog post, we began a discussion about Google’s new Google Radio Ads feature. Today we are going to provide some more detail about the service so you can decide for yourself if this might be right for your.Currently, all radio ads purchased through...
