Feb 11, 2020 | internet marketing
Here are five Internet marketing strategies that I recommend every local business implement. By “local business,” I mean any business that operates within a specific geographic boundary, whether that’s a city, county or larger region. These five strategies will...
Jan 20, 2020 | google, Google MyBusiness, internet marketing, SEO
Google My Business is the platform that Google makes available to insert your business into local search results. This is advantageous because your business will show up prominently on a map of your town on a search results page. In addition, it provides a sort-of...
Jan 14, 2020 | advertising, internet marketing
If you have experience in the field of marketing, then you probably know what a split test is. IF NOT…read this article. Now. You Need It. So let me tell you about it. Here is the deal with split testing. The same message delivered two different ways can have very...
Jan 8, 2020 | Link Building, search engine optimization, SEO
Trust Flow is a concept that is important in the area of ranking a website. If you understand it and use it, it will give you a strong competitive advantage and a good chance at ranking well in Google. For a number of years there was a concept very important in the...
Apr 2, 2019 | Google MyBusiness, internet marketing, local search marketing, local SEO, marketing
You can have a very successful local business by providing a high-quality product or service and just being a good neighbor. But if you’re not using the Internet to create visibility and drive traffic to your website or business, you are missing out on a HUGE...
Mar 26, 2019 | internet marketing
I spent last week in Gatlinburg again on a part business / part pleasure trip. On the business side, I had a very important meeting on Wednesday. For some reason, I neglected to get a haircut the week before leaving for the trip and found myself looking overly shaggy...
Mar 13, 2019 | advertising, Facebook
Jerry talks about what he is learning based on some experiments he is conducting in Facebook regarding how he sets up his geographic targeting. This is valuable information that can help you greatly improve the performance of your online advertising anywhere, and not...
Mar 11, 2019 | Reviews, social media
Recently I worked with a business that had a problem with its Yelp account that is very common to lots of businesses. The situation was that this business had very poor ratings and reviews, despite having many, many satisfied customers throughout the United States....
Feb 25, 2019 | Facebook, social media, social media management
Jerry Work explains why managing Facebook ads through an advertiser account is a better approach than using the Promote button in a Page admin menu. He also explains the use of a Facebook Business Manager account in allowing one to manage multiple Facebook Pages....
