Feb 11, 2010 | google, internet marketing, keyword research, research, search, search engine optimization
There are many things about Google that I dislike. I dislike many of the things about the Google AdWords program, such as the change recently preventing advertisers from split-testing different domain names in their ads within an ad group. I dislike the way Google...
Feb 5, 2010 | internet marketing, keywords, paid search, pay-per-click, PPC, search engine marketing, sem
Here is something most people reading this probably don’t know because it doesn’t make a lick of sense: Google treats duplicate keywords as separate if they have different capitalization. For example:PPCppcThese two words would be considered different...
Jan 26, 2010 | article marketing, article writing, articles, blog, Blogging, content, content creation, content distribution, internet marketing
If you’ve read much of our blog (or our articles, books, etc.), then you know that we are HUGE advocates of using content distribution as a primary search engine marketing strategy. It has many benefits: it establishes your credibility as an expert, it gets your...
Jan 22, 2010 | internet marketing, social media
Well, yes, I am still writing 30 minutes every day per my New Year’s challenge to myself. Then where the heck all our your blog updates then (you might ask)? Lately I’ve been devoting all my time to finishing up our next book, titled something like:Be the...
Jan 12, 2010 | ad optimization, ad writing, AdWords, google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing
When you set up your Google AdWords campaigns, you should create multiple ads for each ad group, in order to try and find the ad copy that is most effective. You have two options for how to rotate your ads.Google AdWords has a feature called ad optimization, which...
Jan 7, 2010 | article marketing, article writing, blog, Blogging, internet marketing, search engine marketing, writing
Write thirty minutes every day. That is one of the challenges to myself at the start of 2010. Day three (not counting the 1st, which was a football watching, beer drinking, chilling out kind of day; the 2nd, which was a Saturday devoted to catching up on chores; and...
Jan 5, 2010 | internet marketing, keywords, paid search, pay per click management, pay-per-click, PPC, search engine marketing
There is a client we have worked with for a long time who has a Google AdWords campaign that has not performed as well for parts of this year as it has in the past. In general, 2009 was somewhat of a difficult year due to increased competition for paid search traffic...
Dec 30, 2009 | Uncategorized
2010 is upon us, and we at Work Media are very excited for the future of our company and the search engine marketing industry. This has been an up and down year as we sort-of rode the same economic waves that rocked the rest of our country, but the last couple of...
Dec 23, 2009 | Uncategorized
Hope everyone has a fantastic holiday weekend. Work Media is shutting down for a couple of days, but never fear! We will be back in business come Monday morning, ready to get to work.Contact Work Media for help implementing an aggressive Internet marketing campaign...
Dec 16, 2009 | article marketing, internet marketing, marketing plan, whiteboard
We’re trying something different at Work Media. It seems like every December we create a marketing plan for the coming year, only to have the plan sit around and collect dust as we get back to business as usual. For big corporations with many specialized...
